How To Get Backlinks That Will Grow Your Blog Traffic

How To Get Backlinks That Will Grow Your Blog Traffic

How To Get Backlinks That Will Grow Your Blog Traffic

There’s a peculiar fact that is not often brought up in the community.

The majority of backlinks don’t actually drive referral traffic.

Take a look at SearchEngineJournal.com: it has over 30k referring domains:

SearchEngineJournal Referring Domains
SourceAhrefs.com

But only 500 of them are sending real visitors. It’s less than 1%!

SearchEngineJournal Referring Visitors
SourceSimilarWeb.com

So, if a site as big as SEJ is struggling to get referral traffic, what can us mere mortals do? How do we build links that will bring in real traffic from referring sites?

Why I focus on links that drive referral traffic

Link building is a long-term strategy that can start paying off only in 3-4 months or even longer depending on a client’s domain authority, quality of content, other sources of traffic etc.

But all businesses, regardless of their size and circumstances, want to see immediate results, so generating links that bring immediate value (e.g. referral traffic) is our best option to offer.

Related: How to Find Keywords That are Easy to Rank: A Keyword Research Guide

In this case, we have to invest more time and effort into acquiring a single link, but once we’ve started scaling up this strategy, we’ve seen a huge positive effect. Our customers could see the value of these types of links and were ready to extend their monthly retainers.

The main sources of referral traffic are… direct and organic traffic!

Before I share with you my step-by-step on how to build links that are guaranteed to bring you referral visitors, I need to mention that these links should come from pages with a lot of incoming traffic.

That’s logical: the referral traffic that comes to a page via a link is fueled by the traffic that the referring domain owns. So, by looking at its traffic sources you can see what kind of referral traffic may be sent your way.

You can check the domain’s traffic distribution in many tools, but I usually use SimilarWeb.

Direct traffic

Usually, if the domain has a lot of direct visits it means that their brand is strong and the community built around it is highly engaged. Here’s an example of such site based on data from SimilarWeb:

SimilarWeb Website Statistics
SimilarWeb Marketing Channels

See what’s happening here?

  • Their primary source of traffic are direct visits (i.e. direct traffic)
  • An average session duration is over 30 (!) minutes
  • The number of pages per session is almost 37 (!)

How many sites do you know that can boast these numbers? This site’s community is clearly dedicating a lot of their time to interacting with it, which indicates their interest and trust.

Now, these aren’t the only metrics you can look for. The following metrics are great to look for as well:

The number of comments under each post

The ability to launch a live discussion is vital in the digital space. So if people are reacting to blog posts not only with likes, but comments, it’s a very good sign.

The number of social shares that each post gains

This one can be found with the help of Buzzsumo. In the Content Research section go to Content Analyzer, select the time span and input the domain name.

It will show you the number of shares across various social media that the pages of this domain are getting. If the number of shares is high — then the community is active, that is, the link from this website is capable of bringing you traffic.

Buzzsumo Content Research

How well their social media channels are performing

Instead of doing it manually, you can use SEMrush, in particular, their Social Media Tracker tool. Go to Social Media Toolkit, pick Social Media Tracker and set up the campaign. Then, input the time period and see how the domain’s social channels were performing.

Active social media? Engagement is growing? Then it’s another sign of active community.

SEMrush Social Media Tracker

Without a doubt, a website with an active community can be a great source of referral traffic, but finding the right ones to reach out to is a tricky task.

Here’s a tip that will allow you to find the right sites:

Micro influencers (niche experts with an average 1000 to 10000 social followers) usually have great communities. Their users value the short distance between themselves and the blogger and actively engage in conversations. So, personal blogs of micro influencers are a good starting point.

Organic traffic

Organic search traffic can also fuel referral traffic.

Here’s how:

If a particular page is ranking well in Google and attracts a decent amount of search visits, some of this traffic will go to the links on the page.

In tools like SEMrush, Ahrefs, and SpyFu, you can check how much organic traffic a particular page is getting.

For example, here’s a page on Brian Dean’s site that lists all the existing SEO tools. SEMrush reports, that it ranks extremely well in Google:

Brian Deans Website SEMrush Report

This means that this page can send a substantial number of referral visitors to the tools on the list.

How to make a list of links with the highest traffic potential

Now, we need to create a list of pages to target in our outreach campaign, and here’s how:

Step 1:

The first step is to put together a list of sites that are bringing referral traffic to your competitors. You can do this with the help of various tools. For example, in SEMrush it can be done in the SEMrush Traffic Analytics tool.

SEMrush Traffic Analytics Tool

Just enter your competitor’s web address, hit search and click on the “traffic sources” tab.

While SEMrush is a paid tool, you can run a number of traffic searches each day with a free account. Although data will be fairly limited so you may need to search several of your competitors to build a more substantial list of target sites.

There is a similar report in SimilarWeb (requires the paid version):

SimilarWeb Traffic Analytics Tool

I recommend exporting this list to a spreadsheet.

Step 2:

The second step is to find the exact pages that are sending traffic to your competitors.

Personally, I prefer to use Ahrefs as I can search for a domain name right inside the backlink report. And, it shows me how many links from the analyzed domain link back to the site that I’m investigating.

So, let’s get started:

First, you need to take the URL of one of your competitors that you found in the previous step and enter it into the Ahrefs Site Explorer tool. Then, click on “referring domains” on the left-hand side.

You’ll get a list of domains along with various metrics.

A lot of domains likely won’t be relevant such as websites like Facebook, YouTube, etc. But a quick way to cut these down is to enter the name of your niche/industry (or related word) into the search box.

So if you’re involved in the health/medical industry, just type “Health.” and you’ll find the list becomes far more useable.

Ahrefs Search Bar Referring Domains

Next, we need to look for the “Links to target” column (pictured above). You’ll see a button with a downwards arrow.

Once you click that button, you’ll see a list of the individual pages from the domain in question. These are the pages that are linking directly to your competitor.

You also get various metrics. The one to look for is the “Traffic” column:

Ahrefs Traffic From Links

When you see a decent amount of search traffic, look over to the left and you’ll see the URL linking to your competitor. This is the page you’ll want to get a link from.

So, continue through these domains and pull out the pages that are potentially sending traffic to your competitor and make a list.

In your list, you’ll only need to note down the page URL. I’ll show you how to get the traffic data & other metrics in bulk in the next step.

Step 3:

So, third step is to get traffic estimations for each of those page URL’s your list. This will allow us to prioritise the list of page URL’s we found in the previous step.

This done using the Ahrefs Batch Analysis tool. It allows you to process up to 200 domains (or pages in this case) at once and provides plenty of data, including search traffic estimations.

Ahrefs Batch Analysis Tool

After copying and pasting all of the page URL’s on your list into the Batch Analysis tool, you’ll get a table with plenty of data.

Search traffic is the important metric here but others such as referring domains can be useful too.

You’ll then be able to export your list and add filters in Microsoft Excel or Google Sheets – this will allow you to prioritise your list easily.

What content can be updated with a link?

Now that you have the list of pages that have links to your competitors and bring them referral traffic, it’s time to get a link for your own site.

But how do you do that?

First of all, not all posts can technically be updated with a new link. However, there are posts that can be a good target for your outreach campaign.

These include:

Resources

Updates to these pages are welcome, even out of the regular update schedule (let’s say, annually), as they only increase the value of content.

List-based posts

Posts that include lists are a good outreach target. If the post itself is the list, this typically takes more effort, so it can sometimes be easier looking for smaller sections of bullet point lists within the piece of content.

Posts authored by the company’s employees

Company’s employees can post to the corporate blog under their own name. In that case, they might have editorial access, which allows them to insert changes beyond the usual editorial process.

Personal blogs

Personal blogs are the easiest to approach. The author has complete control over their content and can make whatever changes they wish to.

What else should be considered before starting the outreach process?

Before you start sending emails to your super-relevant curated list of site owners, I highly recommend that you consider the following basic principles of email outreach.

First of all, ask yourself if you are going to contact the person who’s in charge of making the decision about placing a link. In other words, is this person relevant to your request? If not sure, double check. Still not sure? Triple check.

You can’t be too confident about this since irrelevance of the information in the email is one of the main things that lead to failure of your outreach campaign.

Think about connecting with the post author beforehand. People are way more eager to respond to a person who they’ve met or at least heard of. This is why I love Twitter — it allows to engage with people without being a connection.

My second favorite is LinkedIn as it definitely helps to build closer relationships. Besides using social media platforms such as Twitter and LinkedIn, you can also leave comments on blogs — that’s another popular tactic. Especially for personal blogs where the person you’ll end up contacting will be the one replying to your comments.

And of course, think of the value you are going to offer them in exchange.

The old approach of “Hey, you should link to my post because your readers will love it.” isn’t very compelling. But an offer to promote their content, or invite them to an exclusive community is.

Conclusion

Traffic generating links are the best links.

Not only will you potentially get long-term referral traffic, you’ll also get the SEO benefits too.

They may not be the easiest to acquire, but they’re well worth the extra time and effort.

Now you know how to find link targets that will be more likely to drive traffic, and which content types will work in your outreach campaign. So, go out there and get started!

Reference: Blogging Wizard

57 thoughts on “How To Get Backlinks That Will Grow Your Blog Traffic”

  1. I visited several web pages but the audio feature for audio songs current at this website is actually fabulous.
    I am not sure where you are getting your info, but great topic.
    I needs to spend some time learning much more or
    understanding more. Thanks for fantastic info I was looking
    for this info for my mission. I couldn’t resist commenting.
    Well written!

  2. Attractive component of content. I just stumbled upon your website and in accession capital to say that I acquire in fact loved account your weblog posts.
    Anyway I’ll be subscribing to your feeds and even I achievement you
    get right of entry to persistently rapidly.

  3. Greetings from California! I’m bored to death at work so I decided
    to browse your website on my iphone during lunch break.
    I love the info you provide here and can’t wait to take a look when I get home.

    I’m amazed at how fast your blog loaded on my phone ..
    I’m not even using WIFI, just 3G .. Anyhow, amazing site!

  4. This design is wicked! You definitely know how to keep a reader
    amused. Between your wit and your videos, I was almost moved to start my own blog (well,
    almost…HaHa!) Fantastic job. I really loved what you had to say,
    and more than that, how you presented it. Too cool!

  5. I’m very pleased to uncover this page. I wanted to thank you for ones time for this fantastic read!!
    I definitely enjoyed every bit of it and I have you book marked to look at new
    things in your web site.

  6. I like the valuable info you provide in your articles.
    I will bookmark your weblog and check again here regularly.
    I’m quite certain I will learn many new stuff right here!
    Best of luck for the next!

  7. I feel that is among the most significant info for me.
    And i am happy studying your article. However want to observation on few basic
    issues, The website style is perfect, the articles is in point
    of fact nice : D. Just right task, cheers

  8. Thanks for the marvelous posting! I seriously enjoyed reading it, you may be a great
    author. I will remember to bookmark your blog and may come back in the future.
    I want to encourage you to continue your great writing, have a nice morning!

  9. You really make it appear really easy with your presentation however I in finding this topic to be really something which I think I might by no means understand.
    It seems too complex and very large for me. I’m looking ahead to your next put up, I will
    try to get the dangle of it!

  10. Please let me know if you’re looking for a article author for your site.
    You have some really great posts and I believe I would
    be a good asset. If you ever want to take some of the load off, I’d love to write some articles for your blog in exchange for a link back to mine.
    Please send me an email if interested. Thanks!

  11. This design is steller! You most certainly know how to keep a reader amused.
    Between your wit and your videos, I was almost moved to start my own blog (well,
    almost…HaHa!) Wonderful job. I really loved what you had to say, and more than that, how you presented it.

    Too cool!

  12. We absolutely love your blog and find nearly all of your
    post’s to be precisely what I’m looking for. can you offer guest writers to write
    content for yourself? I wouldn’t mind producing a post or elaborating on a few of the subjects you write regarding
    here. Again, awesome web site!

  13. Hello would you mind stating which blog platform you’re working with?
    I’m planning to start my own blog in the near future but I’m having a tough time selecting between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your design seems different then most blogs and I’m looking for something unique.
    P.S Sorry for getting off-topic but I had to ask!

  14. An intriguing discussion is worth comment.
    There’s no doubt that that you ought to publish
    more on this subject, it may not be a taboo matter but usually people do
    not speak about these issues. To the next!
    Many thanks!!

  15. Hi! I know this is kind of off-topic but I needed to ask.

    Does running a well-established blog like yours take a large amount of work?
    I’m completely new to running a blog however I do write
    in my journal every day. I’d like to start a
    blog so I will be able to share my experience and views online.
    Please let me know if you have any ideas or tips for brand new aspiring bloggers.
    Appreciate it!

  16. This is very interesting, You are a very skilled blogger.

    I have joined your rss feed and look forward to seeking more of your great post.
    Also, I’ve shared your web site in my social networks!

  17. Hi! Would you mind if I share your blog with my twitter group?

    There’s a lot of people that I think would really enjoy your content.
    Please let me know. Many thanks

  18. I’m curious to find out what blog system you are using?
    I’m experiencing some small security issues with my latest blog and I would like to find something more safe.
    Do you have any suggestions? Ajax fc tröja

  19. Greate article. Keep writing such kind of info on your
    site. Im really impressed by your blog.
    Hello there, You have done a great job. I’ll definitely digg it and in my view recommend to my friends.
    I’m confident they will be benefited from this website. juventus Trøje

  20. Sweet blog! I found it while browsing on Yahoo News.
    Do you have any suggestions on how to get listed in Yahoo News?
    I’ve been trying for a while but I never seem to get there!
    Thank you Billige chelsea drakt

  21. Excellent post. I was checking constantly this blog and I am impressed!
    Very useful info specifically the last part 🙂 I care for such information much.

    I was seeking this certain info for a long time. Thank you and good luck.

  22. Thanks for every other informative site. Where else could I get that type of info
    written in such a perfect manner? I have a mission that I’m simply now operating on, and I
    have been on the glance out for such information.

  23. I know this if off topic but I’m looking into starting my own weblog and was wondering what all
    is needed to get set up? I’m assuming having a blog like yours would cost
    a pretty penny? I’m not very web savvy so I’m not 100% certain. Any suggestions or
    advice would be greatly appreciated. Thanks

  24. We’re a group of volunteers and starting a new scheme
    in our community. Your web site offered us with valuable info to work
    on. You’ve done an impressive job and our entire community will be
    thankful to you.

Leave a Comment